Burger King will now let the crypto lovers have it their way by offering free Bitcoin, Ethereum and Dogecoin to customers. As part of a partnership with Robinhood, the members of the Burger King royalty program can now try their chances to win cryptocurrencies. All it takes is $5 to join.
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The Crypto Sandwich
The promotion program begins on November 1st and will continue until November 21st. The prize pool consists of 2 million Dogecoin, 200 Ethereum and 20 Bitcoin. As expected, customers are more likely to win Dogecoin. However, if you eat enough whoppers, that 1 on 100,000 chance of winning a Bitcoin can pay off the rest of your mortgage.
In order to redeem the prize, recipients must open a Robinhood account to claim the prize of their gluttonous decisions.
Here is what Burger King has to say about the Promotion:
“As a brand, we are always looking for ways to reward our most loyal guests with exclusive offers that are exciting, unique, and culturally relevant,” said the company. “Cryptocurrency (crypto) has been a hot topic of conversation recently, but we know it can be difficult to understand. That’s why we wanted to bring crypto to our guests in a way that was accessible and digestible (literally and figuratively)—through our food.”
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Burger King and Crypto Ventures
Back in the old days (actually 2017) Burger King launched their own cryptocurrency called “Whoppercoin” in Russia of all places. Technically speaking, the coin is still tradable on limited platforms. However, at this point, one might safely call it dead since there have been no sales made recently.
The big question however, is whether or not Burger King will accept Bitcoin, Ethereum or Dogecoin. A question that the company declines to answer.
This is a recurring pattern in large American brands such as Walmart. As time goes by, we can see giants slowly dipping their toes into crypto market but refusing to go all in. Perhaps the uncertain regulatory situation at this point is what holds them back. However, we all know that the market massively rewards those who adopt first. In that sense, the crypto adoption trend will surely gain momentum in short-term.
Why Bitcoin, Ethereum, Dogecoin
Although the marketing strategy remains private, we can clearly see the thought process behind the coin selection. All three nominees are the most well-known cryptocurrencies at the time being. Bitcoin needs no introduction, every single boomer, zoomer and doomer knows about Ethereum and Dogecoin is the ultimate memecoin. With a clear emphasis on public appeal, the three selected cryptocurrencies are chosen for the middle-class American demographic.
And when it comes down to American middle-class, Burgers are a sure way to any marketing success. Good luck, and Godspeed.
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